Walking the talk – meaningful storytelling

Date: Thursday, April 6, 2017 Date: Thursday, April 6, 2017 Time: 07:45 - 09:15 Location: Gusto, 16 Bothwell Street G2 6NU

This is a past event

Thanks to Marjorie Calder (Director of OceanBlue Consulting), born to be in PR, for her engaging presentation. From a background in psychology and investment, she turned feral and was a Daily Record feature writer and agony aunt for 7 years before becoming a Director of The BIG Partnership for the next 12, managing creative teams and resources while working with brands large and small.

At the April breakfast Marjorie spoke of perception and creativity. We also heard about the importance of personality. These are the ingredients required when promoting your business.

Here’s the thing;

If people don’t know your potential or that of your organization, if they “just don’t get it” and have no awareness or the wrong impression… it’s your fault!

Many organisations have no clear idea of what they stand for, OR they have invested vast sums in a shiny brand book, which articulates it beautifully but bears no relation to the reality. Not that reality is everything – audience perception is what it’s all about.

Marjorie, through stories, told us about business motivation in relating to client groups, and to focus activities and budget in effective ways to create helpful impressions.

“That’s it, it’s meaningful storytelling.”

Marjorie in summary reminded us to think about our audience – ‘What’s in it for them” – why would they want to engage with me and my business. Be authentic and genuine and honest to yourself.

Thanks Marjorie and we look forward to putting your tips into practice.

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