Three Behavioural Insights to Optimise Your Communications without Creeping Out Your Customers

Date: Thursday, April 4, 2019 Date: Thursday, April 4, 2019 Time: 07:45 - 09:15 Location: Gusto, 16 Bothwell St, Glasgow G2 6NU

Have you ever been chased around the internet by an ad for a product you just looked at? Maybe you’ve spoken about a brand and then you see them and their products everywhere? The creepiness factor in marketing is rising as more customers learn about how their data is used. At our April Breakfast we welcome back Dr Jillian Ney, the UK’s first Dr of Social Media and Digital Behavioural Scientist. Jillian will look at three data driven behavioural insights that help you to prime your customer’s attention without creeping them out.

Jillian is a champion for the development of social media intelligence to become a recognised discipline with its own practices, frameworks, guidelines and ethical codes. In this mission she launched The Social Intelligence Lab, a content site and membership community dedicated to social data analysis.

Her own social media intelligence research centres on using social data to find out how people make decisions. This insight is then used to optimise marketing campaigns, content, website conversations and brand communication or in the development of new products and services.

She is a published author, her work has been presented at TEDx, NATO, Social Media Week and Smart Social Summit. She advises enterprises, agencies, government departments, and NGOs on the development of social media intelligence initiatives.

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