There’s an app for that: apps that deliver for business

Date: Thursday, July 3, 2014 Date: Thursday, July 3, 2014 Time: 07:45 - 09:15 Location: The Corinthian Club, Glasgow

This is a past event

This month’s breakfast saw a great crowd turn out despite it being the first week of the school holidays – obviously the topic of ‘Apps’ is high up on the priority list of things to learn about, and we weren’t disappointed.

Our guest speaker was Dr Scott Sherwood, a technical fanatic who loves great design. Scott, the co-founder and CEO of Dynamically Loaded quickly launched into his presentation and we all buckled up ready for our tour through the world of ‘apps’.

First of all we were told Scott and his team don’t build apps, they build mobile systems and that an ‘app’ is only a channel to your customers. Access to businesses is changing as people seek to find services and products while on the move via their phones and tablets. 86% of access to the web on these devices is done via apps rather than a browser, so pressure for businesses to provide ‘app’ access is becoming greater by the day.

Scott explained that you need to understand your customer and shared with us some examples of how people are changing their habits. Walk down any high street and you’ll most likely have to swerve to avoid someone engrossed in their phone – not paying attention. This means in some cases even the design of public spaces needs to be rethought to accommodate people on mobile devices; benches, advertising, access to buildings, road signs etc.

The presentation was kept ‘non-techie’ which always gets the thumbs up from me and following on from a whirl wind tour through WiFiFoFum (best Google this one), Scott emphasised the importance of good design and above all a good user experience which is a combination of navigation, design and of course meeting the customers expectations.

The presentation was well supported by interesting and engaging ‘app’ case studies, from reporting potholes to music playlists. Scott clearly understands good communication and the power of a good customer experience and in summary it was clear from the presentation and busy Q&A that Scott wanted us to see ‘apps’ as a channel to our customers and that we shouldn’t get hung up on the technology and terminology.