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BLOG: Glasgow 2018 European Championships

Date: Thursday, March 15, 2018 Date: Thursday, March 15, 2018 Time: 07:45 - 09:15 Location: Gusto, 16 Bothwell St, Glasgow G2 6NU

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The Moment is Coming: The Year of a New Era in World Sport

Already four years on from the Commonwealth Games and again we see Glasgow staging one of the biggest sporting events of the year –
The European Championships in conjunction with Berlin. Exciting or what!

Michelle McGinty, Head of Strategic Communications for the Glasgow 2018 European Championships joined us over breakfast to race through the feast of sport coming up this summer.

The once every 4year Championships are a new and exciting multi-sport event bringing together some of the continent’s leading sports, with Glasgow and Scotland hosting Aquatics, Cycling, Golf, Gymnastics, Rowing and Triathlon and Berlin hosting the Athletics.

Michelle explained the vision “to create a must watch, must attend experience” hitting Scotland’s key economic audience with over 1 billion estimated TV viewers. How better to showcase Glasgow and Scotland to our European tourist market.

“We are delighted to have six European championship sports brought together at a single event spread over 15 venues with more than 100 medal events and to welcome over 3,000 athlete’s to Scotland” boasted Michelle.

The Championships are also seen as a great cultural event with George Square the hub and jewel in the crown, a place to come and watch the giant screen, mingle with the broadcasters and soak up the atmosphere.

Commercially Glasgow has developed strong ties with co-host Berlin. Both cities Chamber’s of Commerce have had reciprocal delegate trips. To help encourage inclusion there is also a ‘Welcome Brand’ for the Championships which is available for both business and individuals to use, guidelines for use can be found at

There is something for everyone including the mascot ‘Bonnie the Seal’ – a real hit in the schools; our athletes of tomorrow!

We all have great memories of top sporting events right on our doorstep from the 2014 Games so can only imagine what sporting treats and memories we are going to witness this coming summer.

Glasgow 2018 – Be part of the moment

For information on venues and to book tickets visit

Book now for our next Breakfast 5th April:

50 years of Reporting Scotland with Jackie Bird

Pictures by Great Scot Photography