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BLOG: Living the brand – A deeper dive into brand components

Date: Thursday, August 2, 2018 Date: Thursday, August 2, 2018 Time: 07:45 - 09:15 Location: Gusto, 16 Bothwell St, Glasgow G2 6NU

This is a past event

At our August event we saw host turned presenter, Julian Westaby on ‘Living the brand: A deeper dive into brand components’

Julian confessed to forgetting his script – woops! However to be fair you would never have known. Julian, Co-founder of marketing and branding agency Creating Sparks and Communications Breakfast Co-founder, promised an interactive mini-brand workshop and didn’t disappoint.

He set the scene and took us through the components of a brand that we were going to get involved in during the mini workshop:

–       Key messages

–       Personality

–       Core Values

…after explaining what these elements were, he illustrated examples of real live brand elements using Airbnb and Apple, this helped put the brand exercise we were about to do into context.

For the workshop the audience split into small groups and discussed the key messages, personality and core values of one of the group’s businesses. There was lots of conversation and notes jotted down before Julian then asked the audience to then think about what the business messages would look like if it were a superhero!! This caused much hilarity. The point was Julian wanted us to think out of the box when describing our brand elements, all very interesting and thought provoking.

The audience then collectively discussed one of the businesses, as Julian wrote all their messages up on a flip chart.

There was also many tips including; when putting together marketing and communication materials, remember ‘content is king’. We should make sure we include our key messages, business personality and core values somewhere in everything we say and do.

Time was limited and Julian explained this was a ‘toe in the water’ introduction to the full workshops Creating Sparks run with clients. If you want to find out more Julian would be happy to meet up and have a chat, you can reach him at

Next month don’t miss Crowdfunding guru Tim Wright of Twintangibles on CrowdAssets – How Policy Makers are embracing the crowd 6th Sep, Book now

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