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Experiments in Innovation

Date: Thursday, November 5, 2015 Date: Thursday, November 5, 2015 Time: 07:45 - 09:15 Location: The Corinthian Club

This is a past event

“Can innovative experiments, failing and reshaping along the way, help us to drive our businesses forward?”

Are our markets static or are we, as businesses, evolving in any way? If so, can we use innovation to provide increased awareness of this evolution and also arm us with a variety of adaptations which could work to differentiate us from the herd?

We welcomed back frequent ‘Communications Breakfast’ speaker Paul Fletcher of Enabling Innovation Partners as our November guest. Paul presented a case study on one of his large clients, Santander Bank, and their quest to stand out from the crowd of banking provision, whilst at the same time attempting to uncover cash generative stepping stones toward a successful and sustainable future.  Arguably, Paul leads the way in the development of innovation cultures in Scotland and counts amongst his clients The Scottish Government, WICS, Scottish Water, Scottish Enterprise, Strathclyde University, Doosan Babcock and the World Health Organisation.

This was our opportunity to find out how; through innovation the banks are reassessing their future while picking up tips and techniques that are relevant to our businesses. Paul likened innovation to evolution and described it as “it’s the prevailing environment playing against the world we live in – which one wins?”

We were told to adopt a ‘What if’ attitude and never to stop asking this question. In working with Santander he encouraged them to experiment and differentiate themselves. They have since started using the phrase ‘If you don’t give it a go you’ll never know’ – easy to remember but perhaps not so easy to practice especially in such a large organisation – so good luck to them.

It was a very insightful and positive presentation delivered in Paul’s own unique way, with many tips and clear direction on how we can all innovate to help plan our vision.

Thanks to Paul and we look forward to welcoming him back in the future.