BLOG: CrowdAssets – How Policy Makers are embracing the crowd

Date: Thursday, September 6, 2018 Date: Thursday, September 6, 2018 Time: 07:45 - 09:15 Location: Gusto, 16 Bothwell St, Glasgow G2 6NU

This is a past event

We are all aware of Crowdfunding but do we really understand how our businesses can benefit from it? At our September breakfast we saw the welcome return of Crowfunding expert Tim Wright Co founder and Director of Twintangibles a UK based management consultancy that helps organisations create value through accessing the crowd economy.

Crowdfunding and crowdsourcing have transformed the way that SMEs can innovate, create value, and engage with their audiences. Now policymakers, civic bodies and governments are getting in on the act as they use crowd empowered approaches to help shape the future of society and the economy and increasingly see the crowd as an asset.

This has significant implications for us as citizens and creates opportunities for us as entrepreneurs because we are all part of the crowd.

Tim explained that Crowdfunding is not a short-term fix and that it must support any business strategy. Sometimes Crowdfunding is NOT the right route for a business and we must resist the temptation to jump on the bandwagon, without first determining if it is the right route to raise funds and support for a project.

With the increase in government involvement in Crowdfunding, Tim explained the opportunities for business; “By matching business skills and activities with State funded Crowdfunding projects businesses have the chance to approach and or suggest projects they can get involved in”

We also heard about many community projects such as harbour improvement, public statues etc. that come under the ‘Crowdfunding’ umbrella and have been supported by local communities.

We all have the prospect to get involved in the public space now the door is open, and there is a civic recognition of Crowdfunding and it’s success in getting projects off the ground.

Tim also took us through several Crowfunding benefits:

  • Funding – matching, growth and cashflow
  • Insight – concept, brand and innovation
  • Communication – visibility, marketing and PR
  • Network – experts, partners, advocates, customers and teams

In summary there are plenty of chances to get involved and align our services with what’s happening in the public space.

Thanks as always to Tim for highlighting the continued opportunities within Crowdfunding and we look forward to hearing more from Tim in his new book ‘Crowdassets’ – coming soon.

www.twintangibles.co.uk, @twintangibles

Book now for the October Breakfast: Be a Communication Hero: Transform the way you understand yourself and other people with Liz Muir, Muir Slicer Ltd