Changing Face of Media in the Digital Age

Date: Thursday, October 5, 2017 Date: Thursday, October 5, 2017 Time: 07:45 - 09:15 Location: Gusto, 16 Bothwell Street G2 6NU

The UK media scene is changing at an exponential rate. Due to advancements in digital technology, outdoor, radio, TV and online advertising is offering brands an even richer creative landscape to market within.

At our October Breakfast our speakers MD Caroline McGrath, and Fiona Mills, Head of Digital at The Media Shop will reveal the trends, from live streaming to interactive outdoor campaigns, that are making Britain’s cities ‘smarter’ and more ‘digitally enhanced’.

The desire of brands to achieve synchronisation across broadcast channels, desktop, mobile and digital outdoor screens is resulting in ‘screen agnostic’ strategies’ that help them deliver their message in as many platforms as possible with one execution.

The Media Shop will explore how brands must also consider the way they look beyond the screen, as new consumer-facing technologies such as connected home hubs develop. The Media Shop opened for business in Glasgow almost 30 years ago. The company has grown to be one of the most respected media agencies in Scotland and we look forward to hearing Caroline and Fiona’s tips and techniques to the benefits for our businesses of outdoor and digital advertising.

Book early to ensure your place at Glasgow’s premier networking event. Many businesses have built up long-standing relationships, grown their network and picked up many useful tips to help their business thrive.

2 Responses to “Changing Face of Media in the Digital Age”

  1. Michael McCandlish September 15, 2017 at 2:09 pm #

    Hi I’d also like to book a place for my colleague William Baird.

    Many thanks

  2. Roisin Alana September 15, 2017 at 2:21 pm #

    Could you please give costings for the event.

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