Communications Breakfast

Scotland’s largest marketing platform, STV, has launched an innovative support initiative for Scottish businesses, particularly SMEs, to encourage entrepreneurship and business growth. At our June event we welcomed STV MD of Broadcasting Bobby Hain along with Danielle Kelly, Director of Strategic Partnerships to talk about the Fund.

Read more...

Many of you will know Paul Fletcher from his past appearances over the last eight years, so it’s great to have him back.

Paul, not only has long and established career working in innovation, he lives and breathes innovation with unquestionable passion and arguably he leads innovation practice in Scotland. We look forward to hearing what he’s been up to since he last spoke with stories from his world.

Read more...

Have you ever been chased around the internet by an ad for a product you just looked at? Maybe you’ve spoken about a brand and then you see them and their products everywhere? The creepiness factor in marketing is rising as more customers learn about how their data is used. At our April Breakfast we welcomed back Dr Jillian Ney, the UK’s first Dr of Social Media and Digital Behavioural Scientist. Jillian looked at three data driven behavioural insights to help you prime your customer’s attention without creeping them out:

– Purchase drivers
– Barriers to purchase
– Heuristics

Read more...