Thursday, July 7, 2016 Thursday, July 7, 2016. 07:45 - 09:15

Beyond the logo: Building Competitive Brand Strategies

Presented by
Julian Westaby

Can you say, hand on heart that your brand is in line with who you are and what you do?

In a crowded market place we have to stay ahead of the game to remain competitive and this includes our services as well as our brand.

Location : The Corinthian Club, Glasgow

The Communications Breakfast is a Creating Sparks initiative designed to provide a networking forum to help our clients share knowledge, learn from each other and do business together. Each month we have a guest speaker who presents on a topical communication related issue. The events are held in The Corinthian Club Glasgow on the first Thursday of every month. We look forward to welcoming businesses that we can network with and achieve mutual business growth.

"The Communications Breakfast has become an essential part of our Networking activities. The variety of high calibre speakers every month attracts a wide audience of business professionals, and it is precisely that group of people with whom we are seeking to engage." - David Flint (Partner, MacRoberts LLP)


There are no upcoming events.

BLOG – “Please, NO more social media blunders!”

At our June breakfast we delved into what quickly unfolded as a complex world of staff use of social media and the impact this has on a brand.

Katy Wedderburn, Partner with MacRoberts and specialist in Employment Law discussed protecting the brand, be it dealing with defamation, misconduct and cyber bullying and striking a balance between legitimate business interests and invasion of privacy.

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BLOG – Cyber Security Buzzword Bingo… Have I bored you already?

How about a jargon free journey to making your business more secure

Fed up hearing about security breaches on businesses similar to yours? Is there any escape; TalkTalk, Target and Ashley Madison have all fallen foul – where next? Are the Chinese government about to hack your ice-cream van, or worse??

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BLOG – “From genomes to smartphones: all about the tablets?”

BLOG – Nations all over the world are facing the same inexorable challenges – affordable quality of life for growing numbers of older citizens, who must cope with a rising incidence of chronic disease(s). Individuals (both as consumers and taxpayers) and Governments are worrying about the projected cost of necessary health and care services.

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